Nivedha Baskaran - Digital Marketing Strategist
SEM Specialist | Inbound Marketing Strategist | Google Ad Specialist
The Indian digital landscape is undergoing a massive transformation, and at the heart of this shift is the high-profile merger between JioCinema and Hotstar — two of the country’s largest OTT (Over-The-Top) content platforms....
If you’re in marketing or sales, you’ve probably heard the terms demand generation and lead generation used interchangeably. But here’s the truth: they are not the same thing — and understanding the difference is...
In the highly competitive retail and e-commerce world, getting a customer to buy once is great — but getting them to buy again is where true growth begins. That’s why smart retail brands are...
Email marketing is one of the most effective ways for small businesses to engage customers, increase conversions, and build long-term relationships—without breaking the bank. But with so many email marketing tools available, finding one...
Email marketing remains one of the most powerful ways to engage with your audience, drive conversions, and build lasting relationships. But with so many email marketing platforms available, choosing the right one can be...
