Best Email Marketing Tools for 2025: Zoho Campaigns vs. Mailchimp vs. ConvertKit
Email marketing remains one of the most powerful ways to engage with your audience, drive conversions, and build lasting relationships. But with so many email marketing platforms available, choosing the right one can be overwhelming.
In this post, we’ll compare Zoho Campaigns, Mailchimp, and ConvertKit—three of the most popular email marketing tools in 2025. We’ll evaluate them based on pricing, features, automation, ease of use, and best use cases to help you make an informed decision.
1. Overview of the Competitors
| Feature | Zoho Campaigns | Mailchimp | ConvertKit |
|---|---|---|---|
| Best For | Small businesses, startups, and budget-conscious marketers | E-commerce businesses, growing brands | Bloggers, creators, and course sellers |
| Automation | ✅ Advanced automation & workflows | ✅ Basic automation, advanced for higher plans | ✅ Simple but creator-focused automation |
| Pricing | Starts at $3/month | Free for 500 contacts, then from $13/month | Free for 1,000 subs, then from $9/month |
| Ease of Use | 👍 Intuitive drag-and-drop editor | 👍 Easy, but cluttered UI at times | 👍 Clean and creator-friendly |
| Integrations | Zoho Suite, Shopify, WooCommerce, Zapier | Shopify, WordPress, WooCommerce, 300+ apps | WordPress, Stripe, Patreon, Zapier |
| Best Feature | Affordable automation & CRM integration | AI-powered content suggestions | Creator-friendly tools like paid newsletters |
2. Zoho Campaigns: Best for Small Businesses & Budget-Friendly Marketing
✅ Why Choose Zoho Campaigns?
- Affordable pricing (starts at just $3/month).
- Powerful automation with workflows, autoresponders, and A/B testing.
- Seamless integration with Zoho CRM, Shopify, and other business tools.
- Drag-and-drop email editor for easy email creation.
📌 Best for: Small businesses, startups, and solopreneurs looking for a cost-effective email marketing tool.
🔥 Sign up for Zoho Campaigns today and start automating your emails!
3. Mailchimp: Best for E-commerce & Growing Brands
✅ Why Choose Mailchimp?
- Free plan for up to 500 contacts.
- AI-powered subject line suggestions and smart content recommendations.
- Pre-built automation templates for abandoned cart emails, welcome sequences, etc.
- 300+ integrations, including Shopify and WooCommerce.
📌 Best for: E-commerce businesses and growing brands that need a wide range of integrations.
4. ConvertKit: Best for Bloggers, Creators & Course Sellers
✅ Why Choose ConvertKit?
- Designed for content creators, bloggers, and digital product sellers.
- Tag-based email segmentation instead of lists.
- Built-in paid newsletters & digital product sales.
- Visual automation builder for drip campaigns.
📌 Best for: Content creators, bloggers, and online educators who want simple but effective email marketing.
🚀 Get started with ConvertKit!
5. Which Email Marketing Tool Should You Choose?
👉 Choose Zoho Campaigns if: You want an affordable, all-in-one email marketing tool with automation and CRM integration.
👉 Choose Mailchimp if: You’re running an e-commerce business and need AI-driven recommendations and strong integrations.
👉 Choose ConvertKit if: You’re a blogger, creator, or online educator looking for an easy-to-use platform with creator-focused tools.
Final Thoughts: The Best Email Marketing Software for 2025
Each tool has its strengths, but Zoho Campaigns stands out as the best budget-friendly option for businesses looking for advanced automation and integrations at a low cost.
📩 Ready to start email marketing? Try Zoho Campaigns today! 🚀
